Whether it’s in our closets or in our advertising campaigns , keeping things organized is essential to keeping a clear head and achieving the goals we’ve set for ourselves. And the great thing about the Marie Kondo system is that it’s based on general principles, so it’s easy to use to bring order to your marketing. Let’s see how we can achieve this!
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How to apply the Marie Kondo
1) Observe the current situation
To apply Marie Kondo’s method to your marketing strategy , you first have to be aware of everything you have. According to Marie, one of the biggest problems with domestic order is that we store things in different places and thus lose sight of them and never really become aware of everything we have.
Well, the same applies to getting your marketing in order
you need to know everything that’s How to Build Phone Number List on . Sometimes there are different people (or even departments) working on different channels and no one has a complete overview. So, it’s time to sit down with your entire team, grab a marker and a whiteboard and make an inventory of all the actions that have been done so far and the one we’re currently running. With this step alone, you’ll have already managed to clarify what’s going on and detect possible redundancies.
2) Stick to what’s important
The fundamental pillar of Marie Kondo’s method is elimination . It’s not just about arranging the things we Specific Database By Industry lead have better, but keeping only what we really need.
To apply this principle to the marketing strategy
We have to go through the actions we listed in the previous step one by one. We have to be very honest with ourselves and ask ourselves what purpose it serves, what results it is generating and what expectations we have for the future.
To be truly effective at this step, you need
To avoid what is known as the “sunk cost fallacy”: holding on to something because you’ve already invested time and resources into it. What matters is the results , and the simpler the final structure of your marketing strategy, the more effort you can put into the actions that really work.
3) Adopt a new system
Have you managed to get your marketing in order? Congratulations! It’s time to congratulate yourself on a job well done… and to make sure you don’t fall into the clutches of chaos again.
So our final step will be to adopt the principles of simplicity and long-term elimination . Every so often, we will have to sit down and review what we are doing and fearlessly discard those things that no longer make sense. And that is how you can create marketing that is as organized and effective as a closet where every sock is in its place.
