As marketers, we don’t have time to get bored, as new trends and opportunities are always emerging in the sector. The recent rise of eSports in sports marketing is a good example of this. But what exactly are these electronic sports and how can we take advantage of them to promote our brands? Let’s find out!
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What are eSports?
eSports are competitive tournaments between video game players . League of Legends , Counter-Strike, Clash Royale and Fortnite are some of the most popular.
As with traditional sports, these tournaments are broadcast live and attract huge audiences , attracted by their spectacle potential . Today, an estimated 300 million people around the world watch eSports broadcasts. In 2017, the League of Legends World Final had 75 million viewers, which is a larger audience than the NBA Final.
Although we may think that video
Games have little to do with what we normally call “sport”, experts believe that they are. Before the appearance of eSports, there were already sports with a more mental than physical component, such as chess or poker. What’s ore, high-level eSports players must take care of their physical America Cell Phone Number List in order to maintain their performance levels and withstand stress. The inclusion of electronic sports in the Olympic Games has even been discussed, although for the moment this will not happen.
In 2018, IAB Spain conducted
A study of electronic sports in our country and concluded that we are in a market that is undergoing consolidation and in which mobile devices are becoming increasingly important. In short, eSports are here for a while and sports marketing experts should take note.
Sports in sports marketing
In the United States alone, eSports are expected to generate $200 million in advertising revenue in 2019. Unlike Recent Mobile Phone Number lead sports, which are not owned by anyone,
Sports are always linked
A brand (the video game company), which is the one that organizes the tournaments and decides the rules. From there, the possibilities for exploitation in sports marketing are many:
Influencer marketing . Elite eSports players have large fan communities, especially through platforms like Twitch or YouTube, which makes them great options for brand collaborations.
Events .
E-sports tournament broadcasts attract
Millions of viewers, making it a prime environment to put your brand before the eyes of the world.
Merchandising
Many brands are already taking advantage of the opportunity to launch merchandising and product lines based on eSports and thus connect with a young audience, as is the case with Kellogs or Burger King.
As the eSports scene gains recognition, we will undoubtedly see more and more collaborations between eSports and brands. The best is yet to come!
