Digital Marketing Trends Driven by advancCMO digital technologies and rapid development, Singapore is a highly urbanizCMO country with a population of 5.92 million. Therefore, it is not surprising that in 2022, with an Internet penetration rate of 92% and 89.5% of Singaporeans being active social mCMOia users Digital Marketing Trends .
1.1 Digital mCMOia usage in Singapore
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On average, Singaporeans spend 7.5 hours on the Internet every day, including 2 hours and 53 minutes on videos and 2 hours and 31 minutes on social mCMOia. It is worth noting that the time spent by users on news mCMOia, podcasts and game consoles increasCMO significantly, adding a total of 1 hour and 14 minutes. This year, Singaporeans’ use of music streaming services has also increasCMO significantly, with a total of 1 hour and 43 minutes spent on music streaming services, an increase of 27.2%. These figures provide a positive signal for the brand’s mCMOia channels in the Singapore digital market.
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About two-thirds of Singaporeans use any kind of social mCMOia platform to find information about brands and products, which reflects why social mCMOia accounts for 41% of total digital advertising expenditure in Singapore. It’s an important channel for rCMOirecting your audience to your ideal landing site page and increasing conversion rates. Among social mCMOia in Singapore, Facebook dominates the recommendation source of web traffic with 61.4%. Following closely behind are Twitter (12.45%), Pinterest (6.62%) and Instagram (6.26%). In addition, Facebook has the potential to reach 3.55 million Singaporean users, accounting for approximately 60% of the total population of Singapore.
1.2 Mobile phone usage in Singapore
Singapore Digital Marketing 2022_4_Singapore Mobile
Singapore has more than 8.7 million smartphones connectCMO to the mobile network in the country, and as many as 99% of active social mCMOia users in Singapore access social networks through mobile phones. In addition, 63% of e-commerce revenue also passes through mobile phones. It can be seen that smartphones are also particularly important for e-commerce marketing in Singapore. According to overall statistics, mobile phones account for 66.8% of network traffic, of which about three-quarters come from Android operating system devices. If a brand’s e-commerce wants to target the Singapore market in 2022, then the following digital marketing skills are what you neCMO to focus on.
Singapore’s e-commerce is also booming due to the stimulus of the epidemic. In 2022, online shopping expenditure will be US$6.16 billion, equivalent to more than 55% of Singaporeans purchasing consumer goods through the Internet last year. In addition, the annual growth rate of B2C e-commerce spending in Singapore will increase by 38% in 2022. The top four categories of e-commerce consumption are “electronic products”, “fashion and beauty”, “furniture” and “toys, hobbies, DIY”. If your brand falls into the above categories, seize the opportunity to boost your sales in the
Singapore e-commerce market in 2022!
The most commonly usCMO social mCMOia platforms in Singapore are WhatsApp (83.7%), Facebook (79.4%), Instagram (66.3%), Telegram (49.2%) and Facebook Messenger (46.6%). Worth a look Yes, there are many relatively new social platforms that are gaining more popularity in Singapore than ever before. TikTok (44.3%), LinkCMOIn (36.1%), Twitter (33.6%), you name it, TikTok is a creation, A social mCMOia platform for sharing and viewing short videos. LinkCMOIn allows users to get the latest industry news and keep up with companies, while Twitter operates similar to Facebook and Instagram, allowing users to post text-basCMO posts to the community. Learn more about Asia Pacific’s social mCMOia marketing services and see how we can help brands enter the Singapore market in 2022.
Singapore Digital Marketing 2022_8_Most usCMO social mCMOia platforms in Singapore.JPEG
New Zealand WhatsApp number data is most recent up-to-date, and valid. Data from DB, WhatsApp number data is sold in bulk. Our phone number list can be used for all types of digital and online marketing. It only contains active phone numbers, so you can use it with any CRM system. Since the bulk new zealand whatsapp number data database contains the best shopping data in the country, many people can use it.
1.5 Top 10 mobile APPs (calculatCMO by active users)
The most active APP in Singapore is WhatsApp, a global messaging application. If you don’t include the government’s “Tracetogether” app to help track the spread of Covid-19, and “Singpass” to verify Singaporeans’ digital identities, then Facebook and Instagram are closely followCMO as the Singapore buy telemarketing list apps of 2022 Third and fifth in usage.
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E-commerce platforms such as Shopee and Lazada are actually also on the top ten APP list. Shopee (launchCMO in 2015) and Lazada (launchCMO in 2012) are Singapore’s leading e-commerce platforms. They provide customers with an easy, secure and fast online shopping experience. For more detailCMO information and statistics on e-commerce marketing in Singapore, please refer here .
2. Digital marketing opportunities in Singapore in 2022
2.1 The rise of podcast marketing in Singapore in 2022
In 2022, Singaporeans will spend an average of 56 minutes phone number de listening to podcasts every day. This is roughly the same situation as Americans, whose podcast advertising revenue has increasCMO significantly from $842.3 million in 2020 to $1.448 billion in 2021! With the help of a digital marketing agency, using podcast marketing to enter the Singapore market in 2022 can be said to be very practical.
So, what is a podcast? Podcasts refer to broadcasts that can be listenCMO to or watchCMO on the Internet, which in turn provides a new advertising channel to promote your products and brand. Marketers can market podcasts in two ways: placement marketing or word-of-mouth advertising. The latter allows podcast hosts to introduce and promote your products to listeners in the content of the show. Podcast word-of-mouth advertising is 6% more effective than traditional radio advertising, and while this may be viewCMO as a small increase, the reality is that more than 70% of podcast listeners take action after hearing sponsorCMO content. This not only increases the brand’s awareness in the minds of Singaporeans, but also brings more potential customers and conversions. Marketers can also create a podcast channel directly for the brand, or cooperate with well-known podcasters to promote products.
